Ux Research
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Thinking about UX research...
What's goal?What's focus?
What do I want to achieve from the research is purposely my goal.But, as a UX designer,I believe my focus should be on research which is centred on my users. Hence,UX research should centred on Users undisputed.
Unlocking the user's perspective is like a process of drilling or mining to find treasures like diamonds or coal in the world of design. UX research is our guide, leading us to the heart of user experiences, where innovation, ideas and empathy converge.
"UX research is the compass that guides us through the uncharted waters of user experiences, helping us craft designs that resonate with the soul of our audience. It's the art of understanding the unsaid, the science of empathy, and the key to unlocking the doors of user delight."
When embarking upon design as a UX research, it's important to
1.Know what users want
2.What are the goals?
3.What are you trying to achieve.
Some steps are like the bedrock to UX research and they include;objective,hypothesis,methods,conduct and synthesis.
Types of UX Research are of 2 major types. Quantitative and Qualitative.Note that your type of research has a heavy weight on your methods.Qualitative research helps to confirm while Quantitative helps expose.
Furthermore, research methodology are of various types ranging from survey, field study,a/b testing,interviews, contextual inquiry,concept testing,diary study,customer feedback,card sorting,tree testing...
In conclusion, UX research helps in understanding user behavior, needs, and preferences to create products that are more user-friendly and effective.